AITuki: Brand creation and Marketing
Mission
Aituki is an AI-powered health and wellness platform designed to help users understand their body’s signals and improve energy, focus, and hormonal balance. The mission was to build a brand that communicates trust, intelligence, and care — bridging science and self-development in a way that feels modern, human, and accessible.
Solution
As Brand Designer and Creative Collaborator, I developed Aituki’s visual identity and brand guidelines, defining its logo, typography, color palette, and tone of voice. The goal was to create a system that reflects Aituki’s holistic values while appealing to both health-conscious users and potential investors.
Working alongside the design and product team, I produced commercial and promotional videos showcasing the app’s potential functionality — from biosignal insights and progress tracking to personalized AI coaching. Using motion design, storytelling, and UI animation, these videos visualized how Aituki empowers users to take control of their health journey.
Outcome
The final brand system and video content presented Aituki as a credible, professional, and forward-thinking platform within the wellness tech space. The cohesive identity and product visuals positioned Aituki to attract early interest from investors and build anticipation among potential users — reinforcing its core message: Your body speaks. Aituki helps you understand it.
Role & Contributions
Brand Creation – Concept, logo design, typography, and color palette
Brand Guidelines – Visual direction, layout, and system rules
Motion & Video – Script, storyboard, editing, and animation for promotional content
UI Collaboration – Worked with the design team to align brand visuals with in-app experience
Brand Guidelines – Visual direction, layout, and system rules
Motion & Video – Script, storyboard, editing, and animation for promotional content
UI Collaboration – Worked with the design team to align brand visuals with in-app experience
