FOOD FOR THOUGHT
Project Brief
The animated video project was designed to raise awareness about the environmental impact of global supermarket chains that prioritize profit over sustainability. The aim was to highlight the harmful practices supermarkets engage in, such as excessive packaging, waste, and unsustainable sourcing, and to inspire viewers to consider the consequences of their shopping habits. The video encourages individuals to take action to combat climate change by making more environmentally conscious choices, such as supporting sustainable brands or reducing waste. Through engaging visuals and a compelling narrative, the project sought to empower people to help protect the planet.
Concept
The concept for this animated video focuses on using storytelling and visual imagery to communicate the urgent need for sustainable consumer habits. The narrative follows the environmental cost of mainstream supermarket practices, from deforestation to plastic pollution, showing how these businesses prioritize profit at the expense of the planet. By combining engaging animation and impactful statistics, the video encourages viewers to take small but meaningful actions, such as reducing single-use plastics or choosing eco-friendly products. The video's vibrant, accessible animation style aims to connect with a wide audience, making complex environmental issues easier to understand and inspiring positive change.
Solution
The solution was to produce an animated video that raises awareness about how global supermarket chains contribute to climate change by prioritizing profit over sustainability. The animation used compelling visuals to depict the negative environmental effects of supermarket operations, such as waste and unsustainable sourcing. The video also offered actionable solutions, encouraging viewers to shift toward greener practices by making more mindful consumer choices. The animation balanced educational content with a call to action, motivating viewers to consider how their everyday shopping decisions can either harm or help the planet. The final product aimed to spark conversation and inspire sustainable behaviour.
