PUMA: Cali sport
Project Brief
This project involved creating a 30-second motion content piece for Instagram, as part of a broader social media campaign to promote the PUMA Cali silhouette. The goal was to increase brand awareness and drive purchase consideration for the summer 2020 collection. The content was designed to capture attention quickly and effectively within the Instagram platform’s visual ecosystem. Created using CINEMA 4D for the 3D model of the shoe and After Effects for text animation, the video highlighted the shoe’s design while aligning with PUMA’s overall summer marketing strategy to engage the target audience.
This project involved creating a 30-second motion content piece for Instagram, as part of a broader social media campaign to promote the PUMA Cali silhouette. The goal was to increase brand awareness and drive purchase consideration for the summer 2020 collection. The content was designed to capture attention quickly and effectively within the Instagram platform’s visual ecosystem. Created using CINEMA 4D for the 3D model of the shoe and After Effects for text animation, the video highlighted the shoe’s design while aligning with PUMA’s overall summer marketing strategy to engage the target audience.
Concept
The concept behind this motion piece was to showcase the PUMA Cali silhouette as a stylish and trendy choice for the summer of 2020. By leveraging Instagram’s fast-paced, visual platform, the aim was to create an eye-catching 30-second video that highlights the key features of the shoe in a dynamic and engaging manner. Using CINEMA 4D to create a 3D representation of the shoe and After Effects for text animations, the concept focused on blending sleek design with motion graphics, delivering a high-energy promotional piece that resonates with PUMA’s youthful, fashion-forward audience.
The concept behind this motion piece was to showcase the PUMA Cali silhouette as a stylish and trendy choice for the summer of 2020. By leveraging Instagram’s fast-paced, visual platform, the aim was to create an eye-catching 30-second video that highlights the key features of the shoe in a dynamic and engaging manner. Using CINEMA 4D to create a 3D representation of the shoe and After Effects for text animations, the concept focused on blending sleek design with motion graphics, delivering a high-energy promotional piece that resonates with PUMA’s youthful, fashion-forward audience.
Solution
The solution was a 30-second motion video designed to captivate Instagram users and increase engagement with the PUMA Cali silhouette. The shoe was modeled in CINEMA 4D to create a lifelike, immersive 3D representation, while After Effects was used to animate the text and bring dynamic elements to the content. This combination ensured the product was visually appealing and informative, driving awareness and consideration for purchase. The video was part of a larger social media strategy, strategically optimized for Instagram to maximize reach, engagement, and consumer interest during the summer 2020 campaign.
The solution was a 30-second motion video designed to captivate Instagram users and increase engagement with the PUMA Cali silhouette. The shoe was modeled in CINEMA 4D to create a lifelike, immersive 3D representation, while After Effects was used to animate the text and bring dynamic elements to the content. This combination ensured the product was visually appealing and informative, driving awareness and consideration for purchase. The video was part of a larger social media strategy, strategically optimized for Instagram to maximize reach, engagement, and consumer interest during the summer 2020 campaign.
